Thursday, May 12, 2016


A lovely lady by the name of Fatima asked to meet me to explain her story to me. She was so excited when she spoke and told me about how she came to design modest wear. Over coffee, she explained that the modest wear fashion market was lacking in clothing that was colorful, affordable and stylish and so she began designing clothing that would have all these characteristics. 

All her clothing is manufactured in Dubai and with a unique take on fabric and textures her designs are something you must see. Another fun fact is that the brands name was inspired by her daughter's names 'Zahreen' and 'Imaan', their names combined created the label 'Zamaan'. Zamaan means life which is the most fitting name for the brand since the designer Fatima is so bubbly and full of life. Fatima's personality actually shines through the clothing and brings life to the modest wear clothing market. These were two of my favourite designs from her latest collection:

Her collection will  be available as part of a launch that will be taking place on the14th May 2016 at the Rosebank Haagen Dazs between 14:00 and 21:00 p.m. 

I will also be at the launch for a meet and greet so I urge you to stop by!

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